Predict preferences across every domain.
De-risk content transactions with audience intelligence built on proprietary psychometric models — predicting what audiences want before a dollar is spent.
Tiresias is now a member of the NVIDIA Inception Program.
Our Services
Audience intelligence for every stage of the content lifecycle
Entertainment is fragmenting. The decisions are getting bigger and the data is getting noisier. We help you spend better — with psychometric models that reveal what audiences actually want, before the money moves.
Content M&A Due Diligence
Quantify audience-side risk in studio acquisitions and catalog transactions. Understand what a library is worth to real audience segments — beyond revenue run-rate. Surface hidden concentration risk and taste-shift exposure before the deal closes.
Licensing & Greenlight Analysis
Predict audience affinity before committing capital. Whether you're acquiring international rights or greenlighting original content, model how specific audience psychographics will respond — and de-risk the investment with data that goes deeper than comparables.
Pre-Market Audience Strategy
Inform campaign briefs and media spend with taste-level audience segmentation before a dollar goes out the door. Identify the right audience for a title before launch — not after — and allocate marketing budget against psychographic affinity, not just demographics.
Cross-Domain Intelligence
Taste doesn't look the same across domains. Someone who loves romance novels might prefer sci-fi to reality TV. Our models capture these cross-domain dynamics and use them to model scenarios for content investments, product launches, and marketing strategy at scale.
The Evidence
Quantified edge over traditional methods
Film
+39%TV Series
+57%Music
+66%Books
+193%The further you get from behavioral data, the wider our advantage.
Precision@k measured across n=6,000 focus group participants against collaborative filtering baselines across varied catalogues.
"The next revolution will be psychological, not technological."
Psychometric intelligence for entertainment's biggest decisions.
Tiresias models the motivations behind taste — not viewing history, but the psychological drivers that determine what resonates. That's why our predictions transfer across film, television, music, and books, and into domains we haven't touched yet.
Our Technology
Proprietary models. Proven at scale.
Deep learning taste prediction across film, TV, music, and books. Cross-domain transfer from a unified psychometric architecture — one model that understands how taste motivation translates across every content category.
The most accurate long-form text-to-personality model available. Purpose-built for extracting psychographic signal from written content — scripts, reviews, briefs, and any long-form text at scale.
About Us
From psychometric research to predictive intelligence
Tiresias was born at the intersection of academic psychometrics and real-world data engineering. We believe the future of intelligence is understanding people, not surveilling them.
Oxford Psychometrics
Founded by an Oxford psychometrician — trained in the statistical measurement of human behavior, personality theory, and latent trait modeling. The science of quantifying what drives people.
Enterprise Data, F500 Scale
5+ years leading AI and data transformation for Fortune 500 companies. Saw firsthand how the industry's hunger for user data creates fragile, privacy-hostile systems — and how much better the models could be.
The Insight
What if we didn't need more data — but better models of people? Applied decades of academic psychometric research to build a prediction engine that starts with who you are, not what you've clicked.
Get in Touch
Start a conversation
Whether you're evaluating a content acquisition, planning a portfolio strategy, or preparing a campaign launch — we'd welcome the conversation.